Marketing Guidelines for Affiliates

Effective: March 2020 (version 2)
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Introduction
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Thank you for your continued support and assistance in achieving our compliance objectives for affiliates. We completely understand and appreciate that the regulatory landscape, most particularly in the UK, is changing constantly and making things more difficult to ensure continued and complete compliance particularly with the tight deadlines being imposed on the industry.
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We are pleased to release our second version of our Marketing Guidelines for Affiliates. The changes and additions are summarised as follows:

Given the numerous changes required by the CMA, we request that if you are not targeting the UK market to please ensure that all offers and promotions, when displaying a currency, are not GBP/£. Please use Euros, Dollars and/or other currencies, as required. Different Marketing Guidelines apply should you wish to promote our brand(s) in other jurisdictions other than the UK. Should you be interested, please get in touch.
However, if it is your desire to target the UK market, where your offer/promotion does contain GBP/£, this offer MUST be either:
a) taken from the creatives now available in [Netrefer] for you. These creatives, with GBP/£, have been specifically amended and created to comply with the new UK regulations; or
b) approved by affiliate compliance.

Should you display any other offer or promotion with GBP/£ that has not been approved, we will be left with no option but to terminate our agreement with you given the level of importance placed on this by the Gambling Commission, ASA and CMA.

All promotions related to our brand(s) should be socially responsible.
As an affiliate, you must not be using the Covid-19 pandemic in any way to promote our brands and/or to drive traffic to your promotional sources. We take a zero tolerance approach. We have changed our terms and conditions on all of our websites.
As credit cards are no longer accepted in the UK, you must ensure that any and all references to credit cards are removed from your promotional sources that promote our brand(s).
We have added extra details and information in relation to social media usage by our affiliates. Should you wish to promote our brand(s) via recorded videos, kindly get in touch to acquire the relevant Guidelines.

Please remember that in these Guidelines, reference to “Communication(s)” is to any and all marketing, promotional, advertising or other similar material of yours used to encourage consumers to sign-up to one or more of our participating gambling websites as partnered with you.
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All of our affiliates agree and are required to promote our brands in a socially responsible manner, in full compliance with all applicable laws, regulations, codes of practice and guidelines to ensure that any advertising of our brands and games, and associated promotions is clear, transparent and not misleading.

It is imperative that you read these Guidelines carefully and in full. As an affiliate, we rely on you to exercise the correct level of control over your marketing Communications. Whilst we appreciate that you are an integral aspect of our business, this needs to be balanced with the heavy regulation being applied to operators. We aim to ensure that our business and partnership with you develops sustainably into the future. However, this will only be as a result of your compliance and continuous assistance in ensuring that all Communications are in accordance with the law. Unless this happens, we will not be able to commit to you as an affiliate, nor support our affiliates program in the long run.

We firmly believe that, together, we can maintain and continue to grow our relationship with you.

Should you have any queries, then please feel free to contact us.

Thank you for your continued support and assistance.

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Key Requirements

Do not create your own, or amend in any way whatsoever, creative media supplied to you unless you have received our prior written consent to do so. Any amendments to our creative media is in breach of your Affiliate Agreement with us. You must not create your own promotional banners, images or otherwise unless you receive our prior written consent. This is to ensure that we can safeguard everybody’s interests with your Communication(s) being legally compliant. If you wish to use text or other materials that are not supplied to describe, advertise or promote our brands and games or any of its offers or services then you must obtain our written approval prior to any publication of it.
Do not change promotional landing pages (or otherwise). The landing pages are absolutely crucial to legal compliance given that they contain the full terms and conditions applicable to your Communication. Any changes to these links will result in the Communication itself no longer being valid or compliant. The links must not be changed, and customers must not be taken to alternative pages. If you are unsure about which landing page to use, please: a) contact us; and b) do not enable the offer to be live until we have confirmed/approved the landing page destination.
Do not display or place digital adverts on copyright infringing websites, such as movie streaming or piracy websites. These are websites that contain illegal content, such as a Torrent Download webpage, or those that enable you to illegally stream ‘Live TV’ or movies, such as Putlockers.
Do not display, direct or place Communications anywhere there is gambling advice or corrective behavioural content.
Do not spam recipients or send unsolicited emails (or otherwise). You must prove where you have received express consent from your intended recipients, mailing list etc. If you don’t have this consent, then immediately remove the recipients from your database. Upon our request, you must be able to substantiate how your database of email recipients has been obtained, in addition to your general obligations pursuant to applicable laws relating to data privacy, security etc
You must ensure that you keep an accurate record of the websites, media accounts, channels and otherwise as to where you are sending, displaying or advertising Communications. We will require continued access to review such records to ensure that we can satisfy ourselves of our Regulatory obligations. You therefore can only use Communications in places and channels you have disclosed to us and we have not rejected. Any changes must be sent by way of email to us. At any point, you must be able to disclose to us a complete list of URLs upon our request as to where you display and promote our Communications. If you can’t do this, then we shall be left with no option but to terminate our agreement with you.
Any and all Communications must not be displayed, targeted or appealing to those under the age of 18. This includes the form and content of your Communication, such as including child-like imagery, colours or choice of wording. This also applies to any form and content of your website or online presence.

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Information Communications and Data
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Any data that you hold relating to an individual must have been collected, processed and stored in accordance with the law. You should keep clear explicit records of what a person has consented to, and when and how you got this consent, so that you can demonstrate compliance in the possible event of a complaint. We reserve the right to view such records to satisfy ourselves of your compliance.

If you send an email or other form of Communication, you must ensure that the commercial intent is made clear and obvious to the recipient, together with your true and real identity. In addition, any Communication that you send out must include a link to “opting out”, “unsubscribe” or similar- and you are obliged to honour the same. You must not make this opting-out process be difficult, at cost, or otherwise.

Additionally, any email should make clear reference to you in the “From” box. In other words, there should be no confusion as to the true identity of the sender of the email. The Subject must refer to the Email Content, and not be misleading. It should not be written in a form of “click-bait”.

Remember, you must only use creative media only that we supply for email campaigns and they must not be altered whatsoever unless you have received our prior written consent to do so.

We do not allow our affiliates to send out their own email marketing campaigns. If you would like to do so, then you MUST obtain our prior written consent of approval to do this.

This does not include any email campaigns if they do not promote, mention or reference, directly or indirectly, any of our brands.

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Social Media
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If you choose to use Social Media for your Communications, you must:

Clearly show the ‘Over 18’ logo in all Communications and on your Account Profile itself; and
Include wording around BeGambleAware on your social media accounts, such as “Gamble responsibly. www.begambleaware.org”.
Include a link where further gambling guidance and advice can be found, such as “Further details on responsible gambling can be found at www.begambleaware.org”; and
Be able to show and prove that your Communications are targeted and displayed to those above the age of 18. For example, with Twitter, you must use their age-screening function when marketing Communications to consumers, or ‘checking’ the age restriction option when uploading content to YouTube. Similar options apply to other social media platforms; and
Be careful around the choice of images and words that you may use in any nonpromotional material that is submitted from your social media account. For example, a “Facebook Post” that is not intended as an advertisement but relates to gambling.

Please ensure that you read, review and satisfy yourselves of the policies of the respective social media company. For example, Facebook requires real-money gambling-related Ads to be preapproved before release. The above applies to YouTube channels and any other form of online or social sharing.

We now request that you do not use social media to promote any of our brands. In other words, we only accept affiliates who use social media for generic purposes and/or for generating traffic to their own websites in accordance with all applicable laws. You must not, at any point whatsoever, publish anything on social media that promotes, mentions or references, directly or indirectly, any of our brands unless we have specifically given our prior written approval to do so.

In addition, before using Social Media, you must disclose to us, in writing, as to which platforms you are using, and a link to your profiles. This applies to any platforms that you might choose to use in the future as well. Failure to inform us of these details now, or as they change, will lead to immediate termination of your Agreement. We require these details to continually review and monitor your Communications via Social Media.

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Critical Points and Tips:

If in any doubt, ask. We have a dedicated affiliate compliance team who will be happy to answer or resolve any Communication queries that you may have.
Do not change any creative media or create your own campaigns (or similar) without our prior written consent.
Only use creatives that are now available in [Netrefer]. These have been amended to specifically comply with the new UK regulations as a result of the CMA investigation.
Use social media for generally promoting and/or engaging with your customers via your own company, brand, website or otherwise. In other words, not promoting any of our Communications whatsoever unless we have given our express prior written consent.
Use your best endeavours to ensure that only those above the age of 18 can view your Communications, such as via age-targeting on Social Media or by ensuring that the form and content of your Communications has a more mature appeal. If you are unsure, then do not include it, or request our prior written consent before publication.
Test the click-through on any Communication to ensure that it places the consumer on the correct landing page, which includes all details of the offer, including full terms and conditions. If you are unsure, then do not publish the Communication and please contact us.
Always give an option to opt-out from any form of Communications and ensure that this is a simple, easy process for the recipient to follow. You must honour these requests, not delay in the unsubscribing process, and no longer send any Communications to that individual.
If your Communications refer, review or compare a competitor or other brand, ensure that you can verify and validate any claim you make, or make clear that any content is a matter of opinion only, or otherwise simply request our written consent to such content.
Keep a close eye on any updates that we (or others) provide in relation to affiliate compliance. The law and applicable regulations are moving and changing continuously, and we encourage you to stay updated on any and all changes that are made as a result of regulatory decisions or guidance notes.
Use your commercial endeavours to retain the best standards on your website. Remember, you must promote socially responsible gambling and must display “Over 18” signage. You must ensure that you are not accepting traffic or otherwise be of appeal to those under the age of 18.
Familiarise yourself with the Social Media policies (and any other online policies that apply to your Communications) to ensure that you are fully compliant.

July 2020
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Introduction

Given the recent updates by the Malta Gaming Authority (MGA), Dream Team Affiliates Affiliate Program is providing all affiliates with these guidelines in relation to affiliate marketing activities within jurisdictions that fall under the MGA’s remit.

Please remember that different guidance applies to affiliate marketing targeting UK players. Should you be interested, please get in touch with your Affiliate Manager.
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Advertising must be socially responsible

Gambling advertising must be socially responsible and must avoid portraying gambling in certain contexts, or use messaging or imagery which might be potentially harmful. Therefore, affiliate advertising of our brand(s) must not, directly or indirectly:

encourage antisocial behaviour (this includes portraying gambling with the consumption of alcohol);

suggest that gambling can be a resolution to social, educational, personal or professional problems;
suggest that gambling can be an alternative to employment, a solution to financial concerns or a form of financial investment (e.g. “A life-changing win!”);
portray gambling as socially attractive;
portray gambling in a context of toughness or link it to resilience or recklessness;
portray gambling as indispensable or as taking priority in life, for example over family, friends or professional or educational commitments;
suggest peer pressure to gamble or disparage abstention from gambling (e.g. “Play Now!”“What are you waiting for?” “Hurry Up!” and similar messaging);
suggest that skill can influence the outcome of a game that is purely a game of chance;
exploit cultural beliefs or traditions about gambling or luck; or
suggest that solitary gambling is preferable to social gaming (e.g. “Bored at home?Play with us!”).

In addition to this, gambling advertising must not appeal to or be targeted to those under the age of 18.

Furthermore,new ROW creatives are available for you on the affiliate platform. Please also ensure that you are linking to responsible gambling organisations (either in your website footer, or appropriately elsewhere) and displaying the "over18" or "18+" symbol.

Finally,as an affiliate, you must not be using the Covid-19 pandemic in any way to promote our brands and/or to drive traffic to your promotional sources. We take a zero tolerance approach. We have changed our terms and conditions on all of our websites.

Thank you for your continued support and assistance in achieving both our compliance and business objectives. Should you have any questions or concerns, please do not hesitate to reach out to your affiliate manager.

‍Introduction
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The regulatory landscape, most particularly in Great Britain, is changing constantly and bringing about new challenges in ensuring continued and complete compliance, particularly in the sphere of affiliate marketing.
In pursuance of our regulatory obligations, all White Hat Gaming (“WHG”) affiliates must agree and are required to promote our brands in a socially responsible manner, and in full compliance with all applicable laws, regulations, codes of practice and internal guidelines, to ensure that any advertising activity and associated promotions remain clear, transparent, and not misleading.
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It is imperative that you read these Guidelines carefully and in full. As an affiliate, we rely on you to exercise the correct level of control over your marketing communications. While we appreciate that you are an integral part of our business, this needs to be balanced with the increasing regulatory pressure being applied to operators. We aim to ensure that our business and partnership with you develops sustainably. This can only be achieved with your compliance and continuous assistance in ensuring that all facets of affiliate marketing are being carried out in accordance with the applicable regulations.
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In these Guidelines, reference to “communication(s)” includes any marketing, promotional, and advertising activity which is used to encourage customers to sign-up to one or more of our participating brands as partnered with you.
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Key Requirements
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Do not create or amend any creative media supplied to you unless you have received our prior written consent to do so. Any amendments to our creative media or creation thereof would be in breach of your Affiliate Agreement with us. This includes promotional banners, images, or other assets. This is to ensure that your communication(s) are always legally compliant. If you wish to use text or other material that is not supplied by us to describe, advertise, or promote any of our brands, games, offers or services, then you must obtain our written approval prior to publication. Similarly, you must not repurpose any material aimed at non-GB jurisdictions for a Great British audience.
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Do not change promotional landing pages. These landing pages are crucial given that they often contain the full terms and conditions applicable to your communication. Any changes to these links will result in the communication itself no longer being valid or compliant. The links must not be changed, and
customers must not be taken to alternative pages. If you are unsure about which landing page to use, please: a) contact us; and b) do not enable the offer to be live until we have confirmed/approved the landing page.
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Do not display or place digital adverts (including pop-ups and pop-unders) on copyright infringing websites, such as movie streaming or piracy websites. These are websites that contain illegal content, such as a Torrent Download webpage, or those that enable you to illegally stream ‘Live TV’ or movies, such as Putlocker.
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Do not display, direct or place Communications anywhere there is gambling advice or corrective behavioural content.
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You must ensure that you keep an accurate record of websites, media accounts, channels and other platforms on which you are sending or displaying communications. We will require continued access to review such records to ensure that we can satisfy our regulatory obligations. You can therefore only display or submit communications via platforms which you would have disclosed to us and which we would have not rejected. Any changes to such arrangements must be sent to us for review and approval prior to being implemented.
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At any point, you must be able to disclose to us a complete list of URLs wherein you submit or display our communications. If you are unable to acceded to such request, we shall be left with no option but to terminate our Agreement with you.
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Any communications must not be displayed, target, or be appealing to those under the age of 18. This includes the form and content of your Communication, such as including child-like imagery, bright colours, or choice of wording. Please note that certain games are ‘age-gated’ across the WHG network to mitigate this risk. Such games and any ancillary promotional assets may not be utilised in affiliate material. This also applies to any content of your website or online presence.
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Should you wish to promote our brand(s) via recorded videos, kindly get in touch to acquire the relevant Guidelines.

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Media Buying
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Media buying activity by third parties is allowed, subject to a number of strict requirements. By its very nature, media buying activity will lead to a number of ads being placed on a variety of websites, which carries a considerable inherent risk. The following rules must be followed with respect to such campaigns:
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Any media buying activity may not be carried out without the express consent of the Marketing and Affiliate Compliance Department. This includes any reruns of previously approved campaigns. Requests submitted for pre-approval must include:
o The target categories of sites that will be used for the campaign;
o The duration of the campaign;
o The offer/s that will be promoted; and
o The landing page/s that will be used for traffic redirection.
Additionally, any requests must be accompanied with a written undertaking from the third-party service provider that websites explicitly targeting minors, adult websites, websites offering gambling/other addiction support, and websites promoting alcohol consumption will be avoided. No approval shall be provided to media buying activity without such assurances being provided.
The third-party provider must further consent and undertake to immediately take down any ads placed on website/platforms which by their nature or reasonable audience share may present a regulatory risk. WHG reserves the right to determine, at its sole discretion, any placement that would meet this criterion.
No news/current affairs websites, encyclopaedias, sites hosting academic / learning material (especially targeting age groups under 18), as well as any sites which may reasonably be utilised by minors (e.g. sites hosting free non-gambling related games, research material (e.g. National Geographic) or arts/crafts sites) may be targeted for ad placement.
A full report outlining all the website URLs wherein ads have been placed must be provided to us for review no later than 48 hours following the commencement of a media buying campaign.

We reserve the right to request immediate removal of any ads on any sites which we might deem to pose significant regulatory risk. Failure to comply with such requests will result in termination of the Affiliate relationship.‍

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SMS and postal Marketing
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Affiliate SMS and postal marketing for the Great British market is strictly disallowed. Any affiliates found to be promoting (directly or otherwise) any WHG brands via SMS and/or postal campaigns will have their Agreement terminated immediately. Postal campaigns include the submission of any leaflets, flyers, letters, or other material mentioning or promoting any WHG brands.

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Email Marketing
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As a rule, we do not allow our affiliates to send out their own email marketing campaigns. If you would like to do so, then you must obtain our prior written consent to do this, subject to the conditions within these Guidelines being met. This does not include any email campaigns if they do not promote, mention, or reference (directly or otherwise) any of our brands.
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In approving any email campaigns, we will ask you to provide assurances on how you will mitigate against targeting potentially self-excluded customers (e.g., by ensuring that terms relating to newsletter distribution lists are clear).
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Should an email marketing campaign be carried out in breach of these Guidelines, you will be instructed to cease all future marketing campaigns until there is an effective process in place.

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Social Media
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If you choose to use social media for your Communications, you must:

Clearly show the ‘Over 18’ logo in all Communications and on your profile description itself.
Include a responsible gambling message (e.g., Please Gamble Responsibly) as well as the Gamble Aware URL in full: www.begambleaware.org. The SG message requirement can be satisfied by including the new “Take Time to Think” campaign banner / logo (available on request).
Be able to prove that your communications are targeted and displayed to those above the age of 18. For example, with Twitter, you must use its age-screening function when marketing to consumers, or ‘checking’ the age restriction option when uploading content to YouTube. If YouTube channels are exclusively or largely (50% + of typical content) used to promote online gambling, the account itself, apart from individual videos must be age-gated. Similar options apply to other social media platforms.
Be careful around the choice of images and words that you may use in any non-promotional material that is submitted from your social media account. For example, a “Facebook Post” that is not intended as an advertisement but relates to gambling.
Please ensure that you review the policies of the respective social media platform. For example, Facebook requires real-money gambling-related ads to be pre-approved before release. For clarity’s sake, it is the affiliates’ individual responsibility to abide by platform policies, guidelines, and limitations.

‍We request that you do not use social media to promote any of our brands. In other words, we only accept affiliates who use social media for generic purposes and/or for generating traffic to their own websites in accordance with all applicable laws. You must not, at any point whatsoever, publish anything on social media that promotes, mentions, or references, directly or indirectly, any of our brands, unless we have specifically given our prior written approval to do so.
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In addition, before using social media, you must disclose to us, in writing, which platforms you intend on using, along with URLs to all relevant profiles. This applies to any platforms that you might choose to use in the future as well. Failure to inform us of these details now, or as they change, will lead to immediate termination of your Agreement. We require these details to continually review and monitor your communications via social media.

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Affiliate-run promotions and campaigns
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Any affiliate-run promotional campaigns (e.g., prize draws, exclusive offers, leaderboard tournaments etc) must be submitted to us for review and pre-approval prior to being made public. Any such requests must include the full details of the offer / promotion, a draft set of Terms and Conditions, and any imagery or other promotional assets that will be used in relation to the campaign.
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White Hat Gaming has a comprehensive set of internal guidelines concerning the proper running of such promotions which shall be applicable in full to any affiliate-run campaigns wherein a WHG brand is featured. Affiliates are expected to be able to comply in full with these requirements, and must ensure that any promotions are run fairly, and that participants are provided with full, clear, and non-misleading details.

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SEO and PPC activity
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While SEO and PPC activity may be allowed (subject to pre-approval on an ‘ad-hoc’ basis), affiliates must steer clear of engaging in any ‘black hat’ activity which would generate considerable risk and reputational damage with search engines. ‘Black hat’ practices seek to surreptitiously generate a higher ranking for a website through the use of unethical tactics. This includes activity such as:

Keyword stuffing: Filling sites with repeated keywords, multiple variations of the same keyword, or irrelevant keywords with the aim of manipulating page ranking.
Cloaking: Attempting to hide the true content of a website or webpage to a search engine crawler.
Sneaky redirects: Seeking to redirect a search engine crawler to a different website or webpage than the one users would ultimately be directed to when clicking on a link; or redirecting users to a different website or webpage than the one described in the search results. Another example is the use of multiple backlinks which are merely deployed to boost search results.

Furthermore, any PPC activity must be subject to a granular review and pre-approval. As members of the Betting and Gaming Council (BGC) we have fully transposed the provisions of the latest Industry (‘IGRG’) Code in our internal guidelines. Any PPC requests must include:

A full list of keywords which shall be bid on, along with the matching option (broad/phrase match modifier or exact match modifier) per keyword; and
The headline, display URL, and description text (all variations if more than one will be used).

All display ads must carry ‘18+’, a safer gambling message (e.g., ‘Gamble Responsibly’), as well as the Gamble Aware URL in the description text. Furthermore, whenever a PPC campaign is promoting an offer, the words “Terms Apply” (or similar arrangements) must also be included. Inclusion of these elements in headlines or the display URL are no longer allowed.
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In addition, all PPC activity must abide by and integrate the list of negative keywords which is continuously updated across the industry. We may request evidence that you are abiding by this requirement at any point.

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CMA Compliance
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Given the numerous changes required by the CMA, we request that, if you are not targeting the Great British market, you ensure that all offers and promotions do not feature monetary values in GBP/£. Please use Euros, Dollars and/or other currencies, as required. Different Marketing Guidelines apply should you wish to promote our brands in other jurisdictions outside of Great Britain. Should you be interested, please get in touch.
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However, if it is your desire to target the Great British market, where your offer/promotion contains GBP/£, this must either:
a) Use pre-approved creatives which have been specifically amended and created to comply with GB regulations; or
b) be approved by the Marketing and Affiliate Compliance Department.
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Should you display any other offer or promotion with GBP/£ that has not been approved, we will be left with no option but to terminate our Agreement with you, in view of the level of importance placed on this by the Gambling Commission, the ASA, and the CMA.

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Disallowed claims
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As an affiliate, you must not be using the COVID-19 pandemic in any way to promote our brands and/or to drive traffic to your promotional sources. We take a zero-tolerance approach with respect to any breaches of this rule and will terminate any agreements in case of non-compliance therewith.
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As credit cards are no longer accepted in Great Britain, you must ensure that any references to such form of payment are removed from your promotional sources that promote our brand(s).
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Any links between WHG brands and “buy now pay later” service providers (e.g., Klarna, Clearpay) are strictly disallowed. We do not make use of such service providers in Great Britain, and therefore any such mentions would be incorrect and pose an unacceptable regulatory risk. Failure to comply with requests for changes/corrections to such content may result in termination of any agreements.
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Any claims which imply quick pay-outs, no verification, a ‘risk-free’ (or ‘low-risk’) experience, and/or which similarly seek to portray any WHG brand as not following all applicable rules are strictly disallowed and will lead to immediate termination of any affected affiliate relationships. We have deployed automated checks for several keywords which are disallowed and will take immediate action should any use thereof be identified.

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Data Compliance
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Any data that you hold relating to an individual must have been collected, processed, and stored in accordance with applicable laws (in the UK being the Data Protection Act 2018 and the GDPR). You should keep clear records of what a person has consented to, and when and how you got this consent, so that you can demonstrate compliance in the possible event of a complaint. We reserve the right to view such records to satisfy ourselves of your compliance.
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If you send an email or other form of Communication (when expressly authorised), you must ensure that the commercial intent is made clear and obvious to the recipient, together with your true and real identity. In addition, any Communication that you send out must include a link to “opt out”, “unsubscribe” or similar measures, and you are obliged to honour such requests. You must not make this opting-out process difficult or at a cost.
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Additionally, any email should make clear reference to you in the “From” field. In other words, there should be no confusion as to the true identity of the sender of the email. The Subject must refer to the email content and must not be misleading. It should not be written in such a manner as to constitute “click-bait”.
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Remember, you must only use creative media only that we supply for email campaigns, and they must not be altered whatsoever unless you have received our prior written consent to do so.
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Do not spam recipients or send unsolicited emails. You must prove that you have received express and specific consent from your intended recipients, mailing list etc. If you don’t have this consent, then immediately remove the recipients from your database. Upon our request, you must be able to substantiate how your database of email recipients has been obtained, in addition to your general obligations pursuant to applicable laws relating to data privacy and security.
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Critical Points and Tips

If in any doubt, ask. Our Marketing and Affiliate Compliance Department will be happy to answer or resolve any queries that you may have.
Do not change any creative media or create your own campaigns (or similar) without our prior written consent.
Only use pre-approved material. These have been amended to specifically comply with the latest GB regulations.
Use social media for generally promoting and/or engaging with your customers via your own company, brand, website or otherwise. In other words, not promoting any of our brands whatsoever unless we have given our express prior written consent.
Use your best efforts to ensure that only those above the age of 18 can view your Communications, such as deploying age-gating on social media or by ensuring that the form and content of your Communications has a more mature appeal. If you are unsure, then do not include it, or request our prior written consent before publication.
Test the click-through on any Communication to ensure that it places the consumer on the correct landing page, which should include all details of the offer, including full terms and conditions. If you are unsure, then do not publish the Communication and please contact us.
Always give an option to opt-out from any form of Communications and ensure that this is a simple, easy, and free process for the recipient to follow. You must honour these requests, not delay in the unsubscribing process, and no longer send any Communications to that individual.
If your Communications refer, review, or compare a competitor or other brand, ensure that you can verify and validate any claim you make, or make clear that any content is a matter of opinion only; or otherwise simply request our written consent for such content.
Keep a close eye on any updates that we (or others) provide in relation to affiliate compliance. The law and applicable regulations are changing continuously, and we encourage you to stay updated on any developments resulting from regulatory decisions or internal guidelines.
Use your best efforts to retain the highest standards on your website. Remember, you must promote socially responsible gambling and must display “Over 18” signage. You must ensure that you are not accepting traffic or otherwise appeal to those under the age of 18.
Familiarise yourself with the social media policies (and any other online policies that apply to your communications) to ensure that you remain fully compliant.