RETENTION MARKETER | MARKETING
This retention marketing role will be responsible for the design, delivery and analysis of retention and customer experience campaigns across a variety of communication channels therefore ensuring ongoing value extraction from customers at various lifecycle stages.
Job Details
Seniority Level
- Mid level
Industry
- Gambling & Casinos
- Marketing & Advertising
Job Functions
- Client retention
- Increase client value
Employment Type
- Full-time
Location
- Johannesburg, South Africa
Skills
- Strong written and verbal communication skills
- Proven experience developing retention marketing plans and campaigns
- Strong project management, multitasking
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Education & Experience
- A level equivalents
- Bachelor’s degree in marketing, business, or related field
- 2+ years’ experience in Marketing
- Proficiency in digital marketing and digital media strategy
The Department:
At Dream Team Affiliates, marketing is about understanding our customers — and building awareness about how our products/services can satisfy their needs. We’re looking for a passionate and versatile Retention Marketer who is hungry to do this and more. Our ideal candidate has experience developing and executing retention marketing campaigns. He/she will be comfortable with day-to-day marketing activities, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand and creating customer value through retention marketing, we want to hear from you.
Purpose of Job:
The candidate will be responsible for growing and developing all markets through the implementation of retention marketing campaigns. This includes building new and improving existing workflows and communication to extract maximum customer value by enhancing customer retention, bonus offerings, loyalty offerings, customer conversion, onboarding, reacquisition and global campaigns. Improve communication opt-in during player onboarding, implement a brand cross sell strategy, manage transactional email sends ensuring compliance and brand alignment, improve single to multi depositor rates, use external retargeting and execute failed deposit campaigns.
In addition to implementing new campaigns, constant a/b testing of campaigns to assess effectiveness of campaign will be needed. The candidate will strive to improve overall retention rates and value extraction from the customer base.
Key Responsibilities & Accountabilities
- Conceptualizing, developing and implementing of creative & innovative promotions, offers and communications strategies
- Focus on new player conversion to increase first time depositors and ensure onboarding campaigns aid further value extraction
- Customer value management and value extraction via early identification of potential key account clients
- Develop campaign to reactivate lapsed clients
- Driving activity, promotion optimization, customer lifetime value, revenues per visit through automated lifecycle campaigns
- Cross marketing a variety of brands to the existing client base
- Pay attention to deposit acceptance rates and develop alternate strategies to improve acceptance metrics
- Managing and implementing customer value tier principles within the team and across the business, with a strong emphasis on customer analysis and segmentation
- Continuously analysing market competitors to scan for best practises.
- Ensure product enhancements and new features are marketed to existing customers.
- Track and report on the results of campaigns and then incorporate
- Data mine and identification of niche customers segments
- Incorporate customer personalisation strategies within campaign execution
- Support other web marketing responsibilities as needed
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
Essential Criteria:
- Excellent written and verbal communication skills
- Creative experience within retention marketing campaigns across various channels
- Proven experience developing retention marketing plans and campaigns
- Strong project management and multitasking ability
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Analytical mindset with proven commercial acumen
- Highly computer literate
Desirable Criteria:
- Knowledge of the online casino industry is advantageous
Person Specification:
- The ideal candidate will be a self-motivated energetic individual
- Value attention to detail
- Requires a target driven individual
- Ability to thrive in a fast-paced environment
- Confident
- Agile, as landscape changes constantly
- Able to handle multiple tasks across multiple areas of the business
- Strong work ethic
Reporting and interaction:
- Managerially Accountable to: Retention Marketing Manager
- Key Internal Relationships: Operations Team, Affiliate Marketing Team, Creative/Design Team and Retentions Team
- Key External Relationships: Compliance